Email Marketing Tips
7 Marketing Emails You Should Be Sending
Marketing emails are the #1 way businesses keep their customers buying and are vital to keep your small business growing. But what should you be sending to your customers and leads? Here are Marketing Emails You Simply Must Send: Welcome Series: Send 3 emails to welcome a new subscriber to your email list. The first email in the series usually...
Simple Change That Increases Click-Through by 41%
It would be sweet to suddenly bump up your email marketing open rates by 29% and see click-throughs boosted by a whopping 41%, wouldn’t it? And isn’t this what we all want from our newest and greatest email marketing campaigns? Oh, yeah. Well, there is one simple change you can make in your text that will have them opening your emails,...
How a Business Gets Labeled SPAMMER
Just because you can legally send marketing emails to your customers and potential customers, doesn’t mean it is open season for selling by email. There are still rules. Emailing Rules for Marketing If you want to cash in on the most cost effective marketing ever, please do your homework first. The rules are very straightforward and they all make...
Email Format – HTML vs Text. Which is More Effective?
When you receive marketing emails, some will be plain text and others in HTML. So, you’re probably wondering which is the more effective choice in email format. Here’s the skinny on html vs text. Email Format HTML vs Text Your email marketing software, or CRM, will give you a choice on how your marketing email will look to the recipient. Some...
3 Reasons to Never Send Email Marketing with Your Business Email
Many times, a startup will decide they don’t want to learn how to use a CRM or pay the money for an email marketing mailing service online. They just want to use their business email account and send the things so they’ll get sales quicker. Well, this could kill your business right out of the gate. Email Marketing via the Company Email Account...
How Sending Emails Increases Your Sales
The days of spam are not behind us but sending emails to boost your sales isn’t spam. Well, it isn’t if you do it properly. Sending Emails for Marketing Purposes Today sending emails is called email marketing. And there is one sure way to create a campaign that will be welcomed by your potential customers and current customers. Here are some tips...
Email Mailing Lists
It has been a tradition for many decades to purchase a mailing list, (or today's world: an email mailing list), when you want to reach out directly to new potential customers. So, of course, that is what a small business owner usually thinks they should do. But is it such a good idea in the digital age? The Truth About Email Mailing Lists The...
Sending Cold Emails for Sales is Legal
Reaching out to prospects to sell your products or services is legal in the USA, but with conditions. And it is extremely important to follow those conditions. Cold Emails That are Legal In the USA, it's easier to send cold emails to anyone, businesses and consumers alike, than it is in Canada or Europe. However, there are some very strict rules...
Best Free Email Marketing Software for Small Businesses
The best free email marketing software for you to use for your email marketing campaigns is going to depend on which features work best for you, of course. But the most popular ones tend to have enough for everyone to run an effective campaign. Here are the ones I checked out recently and find they would work for most everyone. After you use one...
Best Email Marketing Campaign for Increasing Your Sales
Of course, you want the best email marketing campaign. I mean, do it effectively or go home, right? Right. So, here is the deal. About 99% of small businesses are doing it wrong. OK, I made that percentage up, but it is based on seeing what my clients are doing before I get involved. Best Email Marketing Campaign You’ll see many thousands,...
5 Ways to Build a Mailing List of Qualified Leads
Taking advantage of the best return on investment in marketing is going to require you have one important thing: an email marketing mailing list. If you can develop a mailing list of pre-qualified potential customers, one jam-packed full of people who are interested in your products, that would be spectacular! And there are ways to accomplish...
Email Mailing to Increase Sales Fast
If you thought about email mailing your customers to get them to buy more per sale and buy more often, you are definitely on the right track. There are a multitude of benefits for small businesses when they use this simple marketing method. Email Mailing Basics There are some things you will need to launch your first email mailing. You’ll need a...
