The days of spam are not behind us but sending emails to boost your sales isn’t spam. Well, it isn’t if you do it properly.
Sending Emails for Marketing Purposes
Today sending emails is called email marketing. And there is one sure way to create a campaign that will be welcomed by your potential customers and current customers. Here are some tips for creating a successful campaign that will instantly drive consumers to your products and services.
- Create an opted-in mailing list
- Use a CRM to mail the emails
- Hire a copywriter to write 50-100 word emails
- Write calls-to-action that send them to your website
- Hire a graphic designer to create beautiful images
- Send the emails a couple of times per week, but that varies due to industry
What Email Marketing Does for Your Company
So, what do you get out of sending all these emails to customers? You get a ridiculous amount of benefits.
When done professionally, your emails will be well received. The recipient will click through to your website to do what your call to action told them to do. They’ll order products, schedule a consultation, look around your website, and get to know your company. It’s like getting instant money. It is amazing how quickly you’ll bring in sales.
Not all marketing is about getting instant sales. It’s vital that trust is built with the consumer if you want your business to last. Some emails will be written to instill trust in your company and products. This will happen over time.
When you’re taking good care of your customers, they’ll quickly fall in love with your company and products. They become very brand loyal. That’s when they start referring their friends and family to buy your products and services. This gives your company strength and longevity in the marketplace.
When you’re growing quickly, minding your own business, and always nurturing your customers other companies will take notice. You’ll develop a reputation as a reputable business. Other industries will notice and invite you to speak at events and be interviewed by various media outlets. And that brings even more new customers and sales.
It’s All Good
Sending emails is one of the best things you can do for your business to help the cash flow, get cash injections when times are tight, and build a solid, lasting company. Additionally, it is the most cost effective marketing there is. It pays off far better in sales than any other advertising. When you need a copywriter that is an expert in writing marketing emails, contact us at CrumpleGroup.com. We’ll get you started on a fast track of growth.