by Pam | Apr 6, 2022 | Email Marketing Topics, How to Start Email Marketing
Marketing emails are the #1 way businesses keep their customers buying and are vital to keep your small business growing. But what should you be sending to your customers and leads? Here are Marketing Emails You Simply Must Send: Welcome Series: Send 3 emails to...
by Pam | Sep 15, 2021 | Email Templates, How to Start Email Marketing
It would be sweet to suddenly bump up your email marketing open rates by 29% and see click-throughs boosted by a whopping 41%, wouldn’t it? And isn’t this what we all want from our newest and greatest email marketing campaigns? Oh, yeah. Well, there is one simple...
by Pam | Aug 11, 2021 | How to Start Email Marketing
Just because you can legally send marketing emails to your customers and potential customers, doesn’t mean it is open season for selling by email. There are still rules. Emailing Rules for Marketing If you want to cash in on the most cost effective marketing ever,...
by Pam | May 18, 2021 | Email Templates
When you receive marketing emails, some will be plain text and others in HTML. So, you’re probably wondering which is the more effective choice in email format. Here’s the skinny on html vs text. Email Format HTML vs Text Your email marketing software, or CRM, will...
by Pam | May 11, 2021 | How to Start Email Marketing
Many times, a startup will decide they don’t want to learn how to use a CRM or pay the money for an email marketing mailing service online. They just want to use their business email account and send the things so they’ll get sales quicker. Well, this could kill your...
by Pam | May 4, 2021 | How to Start Email Marketing
The days of spam are not behind us but sending emails to boost your sales isn’t spam. Well, it isn’t if you do it properly. Sending Emails for Marketing Purposes Today sending emails is called email marketing. And there is one sure way to create a campaign that will...
by Pam | Apr 15, 2021 | Building a Mailing List
It has been a tradition for many decades to purchase a mailing list, (or today’s world: an email mailing list), when you want to reach out directly to new potential customers. So, of course, that is what a small business owner usually thinks they should do. But...
by Pam | Apr 10, 2021 | Cold Emails
Reaching out to prospects to sell your products or services is legal in the USA, but with conditions. And it is extremely important to follow those conditions. Cold Emails That are Legal In the USA, it’s easier to send cold emails to anyone, businesses and...
by Pam | Apr 9, 2021 | Email Marketing Software
The best free email marketing software for you to use for your email marketing campaigns is going to depend on which features work best for you, of course. But the most popular ones tend to have enough for everyone to run an effective campaign. Here are the ones I...
by Pam | Apr 7, 2021 | How to Start Email Marketing
Of course, you want the best email marketing campaign. I mean, do it effectively or go home, right? Right. So, here is the deal. About 99% of small businesses are doing it wrong. OK, I made that percentage up, but it is based on seeing what my clients are doing before...
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